What is web-based CRM, and why does it matter?

The CRM will serve as the main repository for all the data you’ve accumulated during your client relationships. From the first moment they read a blog article or subscribe to your newsletter through the phone recordings of sales calls and lead verification, everything will be in one single area. CRM even controls the workflow by providing contracts, invoices, and proposals.

Source: https://www.elatesoft.com/blog/what-is-web-based-crm-and-why-does-it-matter/